IMFL industry 1: Structure of Plan

This week the sector under study is the Indian Made Foreign Liquor (IMFL) industry. Over the week, I will try to understand the growth, domestic consumption patterns, regulatory environment and competition at Industry level. Post this, I will start going through the companies in this space to understand their competitive edge and future prospects. Final exercise will be to see the performance of the company in the equity market and thereby, arriving at recommendations for the sector.